Search Engine Optimization / SEO

When a user types a keyword or phrase into a search engine, multiple types of results are returned - those include paid search results (sponsored results), natural search results (organic listings), local search and blended results. Search Engine Optimization (SEO) is the process of affecting the search visibility of a website in a search engines natural search results. SEO campaigns can focus on National or Geo-Targeted search terms.

Every SEO campaign begins with an evaluation of our client's website, target audience and keyword research. Data from this analysis is used to define an effective SEO strategy. While we always provide long term strategies for our clients, there is no long term commitment with IIM's SEO Services. Many of our SEO engagements are based on month-to-month services agreements.

SEM Fundamentals:

Paid Search Solutions

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Pay-Per-Click (PPC) advertising, is an advertising solution where advertisers bid on keywords they believe their prospective clients would enter into the search bar of a search engine such as Google, Yahoo! and Bing. The benefits of PPC include the ability to manage your budget, measure your ROI and manage your message across specific search engines.

It takes a talented team with the toolsets necessary to run a profitable PPC campaign. Every Marketing Manager that works on our client'sPPC campaigns is Google Certified with years of experience. Like our SEO campaigns, there is no long term commitment or spend requirements. In addition, IIM does not charge marketing fees based on a percentage of your monthly PPC spend. We only charge a small monthly management fee to deliver the best results and exceed your campaign expectations.